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Meet The Team

ELIZA GAYNOR MINDEN, HEAD OF DESIGN

Eliza MTT

Eliza designed and developed the Gaynor Minden pointe shoe. The impetus to create a better pointe shoe came from her own extensive experience in ballet and her frustration with conventional pointe shoes. With her husband, John Minden, a former advertising executive, she formed Gaynor Minden, Inc. to produce and market her invention.

Eliza studied Cecchetti and Royal Academy of Dancing techniques at studios in her hometown of Southport, Connecticut and received further ballet training at Jacob’s Pillow and in New York. She grew up in a ballet-loving family with a dance studio in their home. Her mother was an R.A.D. ballet teacher who would go on to found the Connecticut Dance School; her sister graduated from the School of American Ballet and danced professionally.

After earning a B.A. degree from Yale University, Eliza worked in the management of dance companies and saw their ongoing money problems exacerbated by shoes that last only one performance—the typical life span of the traditionally made pointe shoe. Non-profit dance companies, always struggling financially, are further impoverished by the pointe shoe’s lack of durability, as are dancers themselves.

As a longtime skier, sailor, and windsurfer Eliza had witnessed the introduction of new materials into athletic equipment and apparel, and had personally experienced the tremendous benefits of that modernization. It seemed natural that pointe shoes could be similarly improved by the use of advanced materials. Her knowledge of her family’s business, which designs and manufactures energy-efficient lighting, provided familiarity with the process of researching and developing a new product.

The revolutionary Gaynor Minden pointe shoe was introduced in April 1993, after nearly a decade of testing and research. Eliza holds two patents on its design and manufacture; she has four additional patents on other ballet-related inventions. She and her pointe shoe have been featured on The Today Show, CBS Evening News, National Public Radio, The Discovery Channel, the BBC, on the front page of The Wall Street Journal, in the New Yorker, and in many other publications. She was named “Inventor of the Week” at M.I.T.

Eliza has lectured on ballet and ballet history throughout the United States and Europe and has written an acclaimed hardcover reference book for ballet students, The Ballet Companion, (Simon & Schuster in 2005).

Currently, as Head of Design, Eliza is still actively involved in product design and development. She lives with her family in Connecticut.

Send e-mail to Eliza Minden at [email protected]

John MTT

John Minden, co-founder of Gaynor Minden, Inc., is a native of Manhattan. He holds a degree in Economics from Yale University and has an extensive background in marketing and advertising.

After a stint on Wall Street during the early nineteen eighties, Minden spent six years at MGA, the sales promotion subsidiary of Scali, McCabe, Sloves. There he was a pioneer in the field of joint (co-op) promotions, supervising the development and implementation of national promotion programs for numerous major brands and winning the prestigious Robbie Award for Best Promotion of the Year.

He formed his own agency, J Minden Co., in 1989 where he specialized in the design and execution of programs aimed at benefiting environmental and other causes. He served on the Board of Directors for AdNet, an association of advertising professionals working in the public interest; his pro bono clients included The Council on Economic Priorities, The Natural Resources Defense Council and Brooklyn’s Prospect Park.

In 1993, with his wife, Eliza Gaynor Minden, he started the company that would produce and market the Gaynor Minden pointe shoe. There he directs operations and oversees the company’s rapidly expanding wholesale business. The computer system he designed for the company permits a relatively small staff to manage an inventory of nearly three thousand size and style combinations in a “just in time” fashion, enabling Gaynor Minden to provide extremely quick delivery to its customers. A 2nd degree black belt in karate, Minden supplements his martial arts training with kick boxing, weight lifting, and yoga. He lives in Connecticut with his family. 

Send an e-mail to John Minden at [email protected]

Join Our Team

Join Our Team!

We are always looking for intelligent ballet enthusiasts to join our team. If that’s you, let us know! Send a resume and cover letter to [email protected].
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Kira Anderson
Fitting Specialist
& Customer Service

Kira joined the Gaynor Minden team in 2024, following a professional dance career abroad. She began her ballet training in New York City, studying at ABT’s Jacqueline Kennedy Onassis Ballet School and Manhattan Youth Ballet. Kira then transitioned into a professional career, starting with BalletMet 2 under the direction of Edwaard Liang, before joining Alberta Ballet, where she danced for six seasons. In addition to her professional career, Kira attended Goucher College and later continued her studies at Ohio State University, where she earned a Bachelor’s degree in Biology with honors. Since returning to NYC, she enjoys exploring the city’s hidden gems and is enthusiastic about helping dancers find their perfect fit as a Fitting Specialist with Gaynor Minden.
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Jen Arsolon
Senior Bookkeeper

Jen’s journey began in Cebu, Philippines, where she pursued her education as a working scholar and graduated with a Bachelor of Science in Commerce, majoring in Management Accounting from the University of Cebu. After gaining two years of experience as an Accounting Assistant, she took a bold step and moved to Bahrain, dedicating 15 years of her life as a passionate Accountant/Bookkeeper. Throughout her weekdays, Jen balanced work and personal growth, completing a vocational course to become a Caregiver for Elders/Nursing Assistant on weekends. Following her remarkable 15-year experience in Bahrain, she made the decision to return to the Philippines in 2023. In a testament to her resilience and hard work, Jen joined Gaynor Minden as a Senior Bookkeeper just a month after her return in July 2023.
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Sophie Boardman
Managing Director
& VP of Products

Sophie brings years of ballet experience to Gaynor Minden. She grew up in Limoges, France and has trained in ballet continually since age 4, including summer intensives in Biarritz with teachers from the Paris Opera Ballet. Sophie earned her Bachelor’s degree in International Business and graduated from INSEEC, Bordeaux Business School in France, with a Master’s Degree in Marketing. During her studies, Sophie completed internships for the Scottish Ballet in Glasgow and the Bordeaux Opera Ballet. After graduating, she joined Merlet as the Dance Manager and was in charge of sales, marketing and products for 6 years. Sophie joined the Gaynor Minden team in 2017 and is spreading her passion for ballet and Gaynor Minden all around the world! Sophie oversees all aspects of Products Development and is also involved in Sales and Marketing.
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Belinda Bell
Operations Director

Belinda joined Gaynor Minden in 2014 but she has been fitting pointe shoes and selling dancewear for over 15 years. Born in London, she began dance training at age 5 and has a BA (Honors) in Dance Performance from Middlesex University. Upon graduating she continued to dance and also worked at Freed of London followed by Bloch Europe, where she gained extensive experience in the dancewear industry. The rest, as they say, is history!
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Ellana Casas
Bookkeeper

Born and raised in the Philippines, Ellana grew up in an environment with a strong appreciation for academics. As a dreamer and a lover of learning, she pursued a Bachelor of Science in Accountancy and became a Certified Public Accountant. She has gained various diversified real-life applications of accounting principles in academic, government, and private sectors. She is passionate about telling the stories behind the numbers. Outside of work, Ellana loves to play table tennis and badminton. She also loves going out exploring the mountains. She is always a fan of music and dance. Her passion for numbers, athletics, and the arts led her path toward becoming a Bookkeeper for Gaynor Minden.
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Claire Gavagnach
Customer Service & LatAm Sales Associate

Claire is a dedicated Customer Service Associate with a strong passion for dance and over ten years of training in modern jazz, ballet, hip hop, and Latin dance.

Claire holds a Master’s Degree in Management of Services and has worked for several years in corporate events management and hospitality, where she developed valuable skills in guest relations.

She is now a part-time International Customer Service Associate based in Oaxaca, Mexico. Claire is excited to leverage her expertise in guest relations to help customers, build meaningful connections, and provide exceptional service, all while sharing her enthusiasm for dance and cultural exchange.
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Ella Gregory
Products Assistant

Ella Gregory joined the Gaynor Minden team upon moving to New York. Trained in the Cecchetti method from a young age, she brings her dance expertise to both the stage and studio. After interning with multiple ballet costume shops, she developed a passion for sewing, design, and costuming. Ella graduated from the Fashion Institute of Technology in New York with a focus in fashion design and construction. Formerly a fitter at Gaynor Minden’s New York City flagship boutique, she now works in the products department.
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Chelsea Hannah
Customer Service Associate

Chelsea grew up in metro-Detroit dancing from the age of three. She studied ballet, tap, jazz, contemporary, and hip hop. She started college as a dance major with focus in ballet, but found that her passion laid within the pointe shoe industry. While studying for her B.A. in business administration, Chelsea found her love for pointe shoes while working at her local dance shop. For 8.5 years, she managed the store, taught dance at various local studios, and danced with contemporary dance companies in Michigan. Chelsea now resides in North Carolina and provides customer service support to Gaynor Minden’s wholesale customers.
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Florrie Huang
Asia-Pacific Sales Manager

Florrie started ballet at age 6 and was trained under Ms Pingping Wang, former principal dancer of the National Ballet of China until age 21, and has continued training in London and Shanghai in the RAD syllabus ever since. She received her RAD Advanced Certificate in 2015. Florrie studied finance at Guangdong University of Foreign Studies, and fashion marketing at London College of Fashion. Additionally, while in London (2007-2012) she learned footwear design and manufacturing at the Prescott & Mackay School of Fashion and Accessory Design.
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Sarah Jannsen
Senior Products Manager

Sarah grew up in the Boulder, CO area, where she trained at the Colorado Conservatory of Dance. She earned her BFA in Dance and BA in Business from Marymount Manhattan College, graduating with honors from the National Dance Education Organization. Upon graduating, she danced professionally with New York Dance Project and taught at Ballet Academy East. She still enjoys dancing and teaching in freelance and workshop opportunities.

  Sarah has been with Gaynor Minden since 2018, starting as a fitting specialist and building her passion for Pointe shoes. She now works in Products – focusing on shoe development, testing and fitting.

Robyn Jutsum
Senior Communications Manager

Robyn grew up in Minneapolis, MN where she began her pre-professional training with Ballet Arts of Minnesota and later Minnesota Dance Theatre. She graduated Magna Cum Laude from Butler University in 2016 with her BFA in Dance Performance and a minor in Journalism. Following graduation, Robyn moved to NYC to continue dancing as a freelance artist, performing in project-based works and as a member of Eglevsky Ballet. From 2017-2022, she was on staff at All Star Studios in Forest Hills, Queens. She previously worked for Rachel Neville Dance Photography in Client Relations and Marketing before joining the Gaynor Minden team in 2019 as a Fitting Specialist. During the pandemic, Robyn began her Certificate in Nonprofit Arts Management program through NYU, and she served as the Marketing Manager for The Ballet Spot, a hybrid adult ballet fitness studio. Robyn returned to Gaynor Minden in November 2021 where she was Marketing Assistant before becoming Communications Manager in Spring 2023.

Elisa Mestres
Sales Associate

Elisa is originally from Paris but was raised in the captivating south of France, where her ballet journey began. Following high school, she joined the University of Music and Performing Arts in Munich to complete her ballet training. In 2012 she joined the Bavarian State Ballet as a professional Ballet Dancer where she performs all year long!

Beyond ballet, Elisa holds dual Bachelor’s degrees in Language and Economics, alongside a Master’s in Economic Development. She find joys in hiking, surfing, boxing, and all outdoor activities.
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Hanna Olvera
Products Assistant
& Office Manager

Hanna is from a small city in Finland. She began her ballet training at the age of 4 and has a BA in Dance and Art from Savonia University. Upon graduating she continued to dance and teach internationally, and has lived in Iceland, Germany and most currently in New York where she continues her dancing and teaching career. Hanna has an interest in anatomy and kinesiology, and wrote her thesis about dance injuries, studying the dancers of Finnish National Ballet. Since then she has educated herself with different holistic healing methods and earned a certificate in Thai Massage. Hanna was thrilled to join the Gaynor Minden team in 2015 and it’s innovative idea of a better pointe shoe. She works closely with the head of design and in the products department.
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Anna Pearson
U.S. Senior Sales Manager

Anna grew up in Southeast Michigan, training pre-professionally at the Academy of Russian Classical Ballet and at summer intensives across the US. She graduated from Princeton University with a B.A. in Anthropology and Dance and spent 3 years in Salvador, Brazil dancing at a local studio and exploring beautiful South America. Anna started as a full-time fitter and wholesale assistant at the Gaynor Minden Boutique in New York City and now works as a Sales Manager with both the USA and International Sales Teams. Anna resides in NYC and is responsible for business development in the United States.
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Jessica Pelletier
VP of Operations

Jessica grew up in Southern New Hampshire studying ballet under the Royal Academy of Dance (RAD) and American Academy of Ballet (AAB) syllabi. She earned a BFA in Dance and Arts Administration from George Mason University before moving to New York City and pursuing a performing career with several independent choreographers. While performing she found a passion for teaching and was certified as a National Dance Institute teacher, working with organizations bringing dance to underprivileged youth throughout the city and surrounding boroughs. She began working in dance retail in 2010 which led to a position concentrating on fitting education at the manufacturer level. She has remained committed and passionate about the education and science behind the “perfect” fitting pointe shoe—believing strongly that a great experience, at any level, inspires lifelong lovers of ballet.
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Natalie Pitt
Senior Marketing Manager

Natalie, an “enlightened” blonde from Huntington Beach, CA, moved to New York City in 2017 to work with Gaynor Minden. A professional dancer for 10 years, Natalie performed all over the world with renowned companies and shows. She made her start as a ballerina with Festival Ballet Theater in Southern California and went on to perform with The Disneyland Resort, Celebrity Cruise Lines, and Donn Arden’s Jubilee! in Las Vegas, NV. Hoping to use her communications studies degree from California State University, Long Beach, Natalie worked with a number of clients on their digital marketing campaigns, honing her skills in graphic design, social media, and public relations in Los Angeles at Fox Studios, Hypomania Content, National Charity League, Inc., and Elite Resorts & Spas. Natalie is happy to be serving on the Gaynor Minden team specializing in Wholesale Marketing and Customer Experience Management.
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Libby Riddick
Fitting Specialist
& Customer Service

Libby Riddick is a native of Jacksonville, FL. Growing up, she attended Douglas Anderson School of the Arts in high school. Libby attended SUNY at Purchase College in the School of the Arts Dance Conservatory BFA program. After graduating she interned with American Ballet Theatre in Special Events. She first joined Gaynor Minden the spring of 2018 before becoming a member of “An American in Paris” 2020 National Tour. Libby is a freelance dancer and was most recently a member of the 2022 “An American In Paris” and “South Pacific” National Tours before rejoining the Gaynor Minden team summer 2023.
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Jeanne Share
Purchasing Director

Jeanne was born in Atlanta, and grew up in North Carolina. She trained in ballet from the age of 6 to 20, including summer intensives and zillions of Nutcrackers. She earned a bachelor’s degree in French with a minor in Art History from Wake Forest University. She studied abroad in Europe before moving to France for two years to teach disobedient school children. While at Wake Forest, Jeanne worked at Carolina Dancewear (one of Gaynor Minden’s first customers!). Visiting an old friend at the Gaynor Minden office in early 2005 led to an International Sales Assistant position, and the rest is history. Jeanne lives in the Netherlands, spreading the GM love throughout Europe, Russia, and beyond.
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Madeline van Haaften-Schick
VP of Art & Marketing

A New York City native, Madeline grew up immersed in dance. She took her first dance class at age three and trained in ballet at The School at Steps. In college, she developed an interest in dance history, with a focus in 20th century ballet. Madeline also has years of experience in graphic design and photography. Prior to joining Gaynor Minden, she worked in marketing in the music industry and art world. She is thrilled that she can bring her passions together in her current role as VP of Art and Marketing at Gaynor Minden.
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Nuria Varela Vilor
Global Logistics & Warehouse Manager

Dancing since age 5, Nuria pirouetted through life to graduate in ballet at the Jose Uruñuela Dance Conservatory in Vitoria, Spain by 19. Then ( plot twist!) she did a grand jeté into Mechanical Engineering, but always kept her dance shoes close by. She enjoys continuing her education, and also holds several Master’s degrees in Renewable Energies, International Trade and Business, and Education.

Nuria began teaching ballet at 19 and hasn’t stopped since, including other styles such as jazz, heels, contemporary. She also ventured into the world of aerobic gymnastics and represented Spain on the global stage. Her love for dance led her to become a part of her hometown’s basketball team dance ensemble, contributing as both a dancer and choreographer.

While twirling through different engineering roles, and living in various places like Gante, Shanghai, and NYC, it was in 2021 when Nuria found the perfect harmony at Gaynor Minden, a company where she is able to blend her engineering and dancer personas.
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