Apparel and accessories
Our apparel also includes a popular line of microfiber tights, rehearsal tutus, and innovative warm-ups that bring fabrics such as lightweight MicroTech and Italian knitwear to practice clothing.
We make several popular dance bags, training aids, and unusual accessories, too. Inspired by sport-science research and the tools of physical therapy, our training aids were designed just for dancers. Our popular dance bags sell out every season, and help dancers stay organized in style
Acceptance in the Ballet World
The Gaynor Minden
We realized that no advertisement is as eloquent as the example of a great dancer moving beautifully in our shoes, so we created the Gaynor Minden Icon and Artist programs. Gaynor Minden Icons and Artists dance at the world’s greatest companies; they have chosen to wear Gaynor Minden exclusively, and have used them for at least a year before being invited to participate. They receive a small honorarium but we never pay dancers to wear our shoes. Their endorsements and images — usually in striking live performance photographs — appear in posters and our award-winning print advertisements.
We were among the earliest users of the Internet (that’s how we got dancer.com for our domain name) and we pioneered online fitting, enabling us to serve dancers who live far from a dancewear store. But we also still travel extensively— from Japan to Panama to Siberia — to personally visit stores, schools, and companies.