About Gaynor Minden > Meet John Minden


John Minden, co-founder of Gaynor Minden, Inc., is a native of Manhattan. He holds a degree in Economics from Yale University and has an extensive background in marketing and advertising.

After a stint on Wall Street during the early nineteen eighties, Minden spent six years at MGA, the sales promotion subsidiary of Scali, McCabe, Sloves. There he was a pioneer in the field of joint (co-op) promotions, supervising the development and implementation of national promotion programs for numerous major brands and winning the prestigious Robbie Award for Best Promotion of the Year.

He formed his own agency, J Minden Co., in 1989 where he specialized in the design and execution of programs aimed at benefiting environmental and other causes. He served on the Board of Directors for AdNet, an association of advertising professionals working in the public interest; his pro bono clients included The Council on Economic Priorities, The Natural Resources Defense Council and Brooklyn's Prospect Park.

In 1993, with his wife, Eliza Gaynor Minden, he started the company that would produce and market the Gaynor Minden pointe shoe. There he directs operations and oversees the company's rapidly expanding wholesale business. The computer system he designed for the company permits a relatively small staff to manage an inventory of nearly three thousand size and style combinations in a "just in time" fashion, enabling Gaynor Minden to provide extremely quick delivery to its customers. He develops and produces its advertising materials, including managing its Web site on the Internet. A 2nd degree black belt in karate, Minden supplements his martial arts training with kick boxing, weight lifting and yoga. He lives in Manhattan with his family.

Send e-mail to John Minden at johnminden@dancer.com.